Update: 26.06.2023
Last week: 24 week 2023 (12.06.2023 - 18.06.2023)
Last full month: May 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 178 | -2.9% | 9.2% | 0.3 | 11 553 643 | -3.4% | 7.5% | 0.1 | -5.8% |
| MoM | 27 026 | -9.8% | 8.7% | -0.2 | 50 138 313 | -8.8% | 7.3% | -0.1 | -8.1% |
| YTD | 143 810 | 38.2% | 8.7% | 2.4 | 261 924 281 | 37.1% | 7.3% | 2 | -0.4% |
| MAT | 285 595 | 67.9% | 8.3% | 2.6 | 521 479 291 | 74.1% | 7.1% | 2.3 | 14.8% |
| BRAINMAX | |||||||||
| WoW | 796 | 10.2% | 100.0% | 0 | 2 673 691 | 11.7% | 100.0% | 0 | 10.2% |
| MoM | 4 012 | 10.4% | 100.0% | 0 | 13 427 878 | 9.0% | 100.0% | 0 | 10.4% |
| YTD | 17 420 | Inf | 100.0% | NA | 58 635 189 | Inf | 100.0% | NA | NA |
| MAT | 27 607 | Inf | 100.0% | NA | 91 403 675 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 19 847 | 2.6% | 44.1% | 0 | 61 453 575 | 2.0% | 38.7% | -0.4 | 2.7% |
| MoM | 86 011 | 1.9% | 45.8% | 1.5 | 261 993 752 | 0.7% | 40.7% | 0.1 | -1.4% |
| YTD | 424 337 | 32.0% | 43.4% | 4.1 | 1 290 568 112 | 34.0% | 39.2% | 5.4 | 19.6% |
| MAT | 779 928 | 51.5% | 44.2% | 5.7 | 2 307 099 152 | 50.7% | 39.3% | 7 | 31.8% |
| MODELAX-N | |||||||||
| WoW | 22 683 | -2.6% | 19.8% | -0.7 | 7 113 484 | -2.4% | 11.0% | -0.2 | 0.7% |
| MoM | 100 062 | -1.1% | 19.8% | 0.4 | 30 933 095 | -1.1% | 10.9% | 0.1 | -2.9% |
| YTD | 508 990 | 442.3% | 18.6% | 15.2 | 159 734 745 | 397.8% | 10.4% | 8.6 | -2.0% |
| MAT | 776 504 | 727.2% | 14.3% | 12.6 | 250 089 751 | 679.4% | 8.1% | 7.2 | -4.6% |
| REDUXIN | |||||||||
| WoW | 15 588 | 5.5% | 34.6% | 0.9 | 69 319 341 | 4.9% | 43.7% | 0.8 | 2.7% |
| MoM | 61 469 | -3.1% | 32.8% | -0.6 | 269 535 359 | 3.1% | 41.9% | 1 | -1.4% |
| YTD | 334 443 | 2.5% | 34.2% | -5.7 | 1 398 933 843 | -3.0% | 42.5% | -8.1 | 19.6% |
| MAT | 610 304 | 9.5% | 34.6% | -7.1 | 2 530 615 848 | 0.1% | 43.1% | -10.3 | 31.8% |
| REDUXIN FORTE | |||||||||
| WoW | 3 828 | 8.6% | 8.5% | 0.5 | 15 260 954 | 7.8% | 9.6% | 0.4 | 2.7% |
| MoM | 14 438 | -7.4% | 7.7% | -0.5 | 54 217 348 | -8.2% | 8.4% | -0.8 | -1.4% |
| YTD | 77 745 | 32.8% | 8.0% | 0.8 | 292 469 053 | 33.7% | 8.9% | 1.2 | 19.6% |
| MAT | 137 880 | 42.9% | 7.8% | 0.6 | 523 759 882 | 51.4% | 8.9% | 1.6 | 31.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 143 810 | 38.2% | 8.7% | 2.4 | 261 924 281 | 37.1% | 7.3% | 2 | -0.4% |
| BRAINMAX | 17 420 | Inf | 100.0% | NA | 58 635 189 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 424 337 | 32.0% | 43.4% | 4.1 | 1 290 568 112 | 34.0% | 39.2% | 5.4 | 19.6% |
| MODELAX-N | 508 990 | 442.3% | 18.6% | 15.2 | 159 734 745 | 397.8% | 10.4% | 8.6 | -2.0% |
| REDUXIN CAPS | 334 443 | 2.5% | 34.2% | -5.7 | 1 398 933 843 | -3.0% | 42.5% | -8.1 | 19.6% |
| REDUXIN FORTE | 77 745 | 32.8% | 8.0% | 0.8 | 292 469 053 | 33.7% | 8.9% | 1.2 | 19.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 285 595 | 67.9% | 8.3% | 2.6 | 521 479 291 | 74.1% | 7.1% | 2.3 | 14.8% |
| BRAINMAX | 27 607 | Inf | 100.0% | NA | 91 403 675 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 779 928 | 51.5% | 44.2% | 5.7 | 2 307 099 152 | 50.7% | 39.3% | 7 | 31.8% |
| MODELAX-N | 776 504 | 727.2% | 14.3% | 12.6 | 250 089 751 | 679.4% | 8.1% | 7.2 | -4.6% |
| REDUXIN CAPS | 610 304 | 9.5% | 34.6% | -7.1 | 2 530 615 848 | 0.1% | 43.1% | -10.3 | 31.8% |
| REDUXIN FORTE | 137 880 | 42.9% | 7.8% | 0.6 | 523 759 882 | 51.4% | 8.9% | 1.6 | 31.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 178 | -2.9% | 9.2% | 0.3 | 11 553 643 | -3.4% | 7.5% | 0.1 | -5.8% |
| BRAINMAX | 796 | 10.2% | 100.0% | 0 | 2 673 691 | 11.7% | 100.0% | 0 | 10.2% |
| GOLDLINE PLUS | 19 847 | 2.6% | 44.1% | 0 | 61 453 575 | 2.0% | 38.7% | -0.4 | 2.7% |
| MODELAX-N | 22 683 | -2.6% | 19.8% | -0.7 | 7 113 484 | -2.4% | 11.0% | -0.2 | 0.7% |
| REDUXIN CAPS | 15 588 | 5.5% | 34.6% | 0.9 | 69 319 341 | 4.9% | 43.7% | 0.8 | 2.7% |
| REDUXIN FORTE | 3 828 | 8.6% | 8.5% | 0.5 | 15 260 954 | 7.8% | 9.6% | 0.4 | 2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 026 | -9.8% | 8.7% | -0.2 | 50 138 313 | -8.8% | 7.3% | -0.1 | -8.1% |
| BRAINMAX | 4 012 | 10.4% | 100.0% | 0 | 13 427 878 | 9.0% | 100.0% | 0 | 10.4% |
| GOLDLINE PLUS | 86 011 | 1.9% | 45.8% | 1.5 | 261 993 752 | 0.7% | 40.7% | 0.1 | -1.4% |
| MODELAX-N | 100 062 | -1.1% | 19.8% | 0.4 | 30 933 095 | -1.1% | 10.9% | 0.1 | -2.9% |
| REDUXIN CAPS | 61 469 | -3.1% | 32.8% | -0.6 | 269 535 359 | 3.1% | 41.9% | 1 | -1.4% |
| REDUXIN FORTE | 14 438 | -7.4% | 7.7% | -0.5 | 54 217 348 | -8.2% | 8.4% | -0.8 | -1.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs