for Promomed

Update: 26.06.2023

Last week: 24 week 2023 (12.06.2023 - 18.06.2023)

Last full month: May 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 178	-2.9%	9.2%	0.3	11 553 643	-3.4%	7.5%	0.1	-5.8%
MoM	27 026	-9.8%	8.7%	-0.2	50 138 313	-8.8%	7.3%	-0.1	-8.1%
YTD	143 810	38.2%	8.7%	2.4	261 924 281	37.1%	7.3%	2	-0.4%
MAT	285 595	67.9%	8.3%	2.6	521 479 291	74.1%	7.1%	2.3	14.8%
BRAINMAX
WoW	796	10.2%	100.0%	0	2 673 691	11.7%	100.0%	0	10.2%
MoM	4 012	10.4%	100.0%	0	13 427 878	9.0%	100.0%	0	10.4%
YTD	17 420	Inf	100.0%	NA	58 635 189	Inf	100.0%	NA	NA
MAT	27 607	Inf	100.0%	NA	91 403 675	Inf	100.0%	NA	NA
GOLDLINE PLUS
WoW	19 847	2.6%	44.1%	0	61 453 575	2.0%	38.7%	-0.4	2.7%
MoM	86 011	1.9%	45.8%	1.5	261 993 752	0.7%	40.7%	0.1	-1.4%
YTD	424 337	32.0%	43.4%	4.1	1 290 568 112	34.0%	39.2%	5.4	19.6%
MAT	779 928	51.5%	44.2%	5.7	2 307 099 152	50.7%	39.3%	7	31.8%
MODELAX-N
WoW	22 683	-2.6%	19.8%	-0.7	7 113 484	-2.4%	11.0%	-0.2	0.7%
MoM	100 062	-1.1%	19.8%	0.4	30 933 095	-1.1%	10.9%	0.1	-2.9%
YTD	508 990	442.3%	18.6%	15.2	159 734 745	397.8%	10.4%	8.6	-2.0%
MAT	776 504	727.2%	14.3%	12.6	250 089 751	679.4%	8.1%	7.2	-4.6%
REDUXIN
WoW	15 588	5.5%	34.6%	0.9	69 319 341	4.9%	43.7%	0.8	2.7%
MoM	61 469	-3.1%	32.8%	-0.6	269 535 359	3.1%	41.9%	1	-1.4%
YTD	334 443	2.5%	34.2%	-5.7	1 398 933 843	-3.0%	42.5%	-8.1	19.6%
MAT	610 304	9.5%	34.6%	-7.1	2 530 615 848	0.1%	43.1%	-10.3	31.8%
REDUXIN FORTE
WoW	3 828	8.6%	8.5%	0.5	15 260 954	7.8%	9.6%	0.4	2.7%
MoM	14 438	-7.4%	7.7%	-0.5	54 217 348	-8.2%	8.4%	-0.8	-1.4%
YTD	77 745	32.8%	8.0%	0.8	292 469 053	33.7%	8.9%	1.2	19.6%
MAT	137 880	42.9%	7.8%	0.6	523 759 882	51.4%	8.9%	1.6	31.8%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	143 810	38.2%	8.7%	2.4	261 924 281	37.1%	7.3%	2	-0.4%
BRAINMAX	17 420	Inf	100.0%	NA	58 635 189	Inf	100.0%	NA	NA
GOLDLINE PLUS	424 337	32.0%	43.4%	4.1	1 290 568 112	34.0%	39.2%	5.4	19.6%
MODELAX-N	508 990	442.3%	18.6%	15.2	159 734 745	397.8%	10.4%	8.6	-2.0%
REDUXIN CAPS	334 443	2.5%	34.2%	-5.7	1 398 933 843	-3.0%	42.5%	-8.1	19.6%
REDUXIN FORTE	77 745	32.8%	8.0%	0.8	292 469 053	33.7%	8.9%	1.2	19.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	285 595	67.9%	8.3%	2.6	521 479 291	74.1%	7.1%	2.3	14.8%
BRAINMAX	27 607	Inf	100.0%	NA	91 403 675	Inf	100.0%	NA	NA
GOLDLINE PLUS	779 928	51.5%	44.2%	5.7	2 307 099 152	50.7%	39.3%	7	31.8%
MODELAX-N	776 504	727.2%	14.3%	12.6	250 089 751	679.4%	8.1%	7.2	-4.6%
REDUXIN CAPS	610 304	9.5%	34.6%	-7.1	2 530 615 848	0.1%	43.1%	-10.3	31.8%
REDUXIN FORTE	137 880	42.9%	7.8%	0.6	523 759 882	51.4%	8.9%	1.6	31.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 178	-2.9%	9.2%	0.3	11 553 643	-3.4%	7.5%	0.1	-5.8%
BRAINMAX	796	10.2%	100.0%	0	2 673 691	11.7%	100.0%	0	10.2%
GOLDLINE PLUS	19 847	2.6%	44.1%	0	61 453 575	2.0%	38.7%	-0.4	2.7%
MODELAX-N	22 683	-2.6%	19.8%	-0.7	7 113 484	-2.4%	11.0%	-0.2	0.7%
REDUXIN CAPS	15 588	5.5%	34.6%	0.9	69 319 341	4.9%	43.7%	0.8	2.7%
REDUXIN FORTE	3 828	8.6%	8.5%	0.5	15 260 954	7.8%	9.6%	0.4	2.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	27 026	-9.8%	8.7%	-0.2	50 138 313	-8.8%	7.3%	-0.1	-8.1%
BRAINMAX	4 012	10.4%	100.0%	0	13 427 878	9.0%	100.0%	0	10.4%
GOLDLINE PLUS	86 011	1.9%	45.8%	1.5	261 993 752	0.7%	40.7%	0.1	-1.4%
MODELAX-N	100 062	-1.1%	19.8%	0.4	30 933 095	-1.1%	10.9%	0.1	-2.9%
REDUXIN CAPS	61 469	-3.1%	32.8%	-0.6	269 535 359	3.1%	41.9%	1	-1.4%
REDUXIN FORTE	14 438	-7.4%	7.7%	-0.5	54 217 348	-8.2%	8.4%	-0.8	-1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца